Monday, 11 July 2016

Emaar Going To Re-Open Address Hotel By The End Of Year

Emaar Hospitality Group is ready to launch its Address Boulevard ­hotel in the final quarter of 2016.

The Address Boulevard linked to The Dubai Mall will be housed on the lower floors of a 72-storey Downtown Dubai tower is nearing completion.

Once completed, The Address Boulevard will be the sixth-tallest in Dubai and the second-tallest tower in Downtown Dubai.

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It is housed in an arched tower that’s been designed by the Norr Group, Dubai-based architects and constructed by contractor Brook-field Multiplex. On lower floors it has 196 rooms that include 36 suites with a club lounge. It will also have a conference and banqueting hall, a new multi-room food & beverage concept, a spa on the entire fourth floor.

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On the upper floor there will be 530 serviced apartments and luxurious Sky Collection apartments. The top two floors of the building will have a “lifestyle dining” restaurant and bar operated by an independent F&B operator

The third floor of the hotel will have a F&B concept based around a “home” theme, with separate rooms such as games room, kitchen, lib­rary and dressing room.

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The time-frame can be defined that it should open just before completion of restoration works on the neighboring Address Downtown Dubai property, which was damaged very badly during a fire on New Year’s Eve. As per Emaar chairman Mohamed Alabbar, they is trying to re-open the Address Downtown by the end of the year.

Robert Booth who is co-managing director of his own development firm Ellington Properties and former chief executive of Emaar’s Dubai opera­tions, said that Dubai needed many more new hotels.

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Further continues, he said that number tourist visitors will grow to 25 million in 2020 as compared to 14.5 million tourist visitors last year. To accommodate that kind of tourism growth, you require 5,000 new hotel rooms for every million new visitors.

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